If you have created a Teaming Group in your company to help a social cause, these recommendations may be useful for your internal campaign. According to other companies, these actions are the best ones to spread your Group.
1. Welcome pack and welcome talk
If our company has a welcome pack or a welcome talk for the new employees is a good practice to explain Teaming at this point. If we give them some brochure about the company it is important to include a section for your Teaming. If you organise a talk to introduce them to the company, it is important to mention Teaming. According to the experience of other companies, not only is it one of the most successful actions to get more Teamers but also it sends a powerful and positive message to the new employe about the company.
2. Teaming ambassadors
If you organise a team of Teaming ambassadors, the success of your Teaming Group is guaranteed. The ambassador will help to spread the Group and to get more Teamers. To create this team, we recommend you:
- It’s a best practice that the ambassadors work in different departments of the company, not only people working in HR or CSR but also people from different areas and with a different position in your organization chart. To create this multi-departmental team will help to create the feeling that Teaming is an initiative of all of you, not only a corporate initiative and more people will be open to joining it.
- It’s also important that the company allows these employees to dedicate time to the Teaming activities: an hour per month, trimester meetings or for some specific events. It’s not too much time but a minimum of dedication is required to set goals, talk to the other ambassadors and organise new activities.
- Make the “Teaming ambassador” an official title and let everybody know who they are. That will motivate the ambassadors but also other employees will know who has to be contacted in case they have doubts or suggestions.
3. Online channels
What corporate channels of communications are the most popular between the employees? We also need to communicate Teaming in an online channel where you can include a direct link to the Teaming Group. So, you need to combine both needs: what is popular and what is useful (online) to choose which channel is your best option to communicate Teaming. Some companies have an internal newsletter, other use Slack, others Whatsapp Groups… These kinds of channels will help us to get more Teamers because you can include a direct link to your Teaming Group every time you communicate and your employees just need to click on to join it.
4. Create a “Teaming environment”
There are other channels less useful for conversion but that help to create a “Teaming environment”. This environment will have influence when you send an online communication – when you use a channel with a higher probability of conversion, the ones we have mentioned in the previous point-. When they receive these online communications, Teaming won’t be something new, it will be something they have seen or heard about and they will be more open to making the decision to joining it. Some examples:
- Posters in the break room or in the meeting rooms. Something like “Here we do Teaming, join us!” with the link and a QR code.
- Mention your Teaming Group in your Christmas newsletter (thank the current Teamers or mention how you have helped) or in your Christmas speech.
- If you have an internal website only for employees, include a permanent section for Teaming: how to join, the causes you are already helped, some stories…
- A permanent section in our internal newsletter: “Here we do Teaming” with a link to the Group.
5. Create reminders
It’s important to communicate our Teaming at least one per year with the goal to get new Teamers. We also recommend a yearly communication to thank the current Teamers and to share some data like the money you have raised and the cause you have helped. If we just communicate one, for the launch, not only our Teaming Group will be small but also we won’t be using all of the Teaming potentials to create the feeling of belonging and to make the employee feel involved with the company.
6. Think of Teaming as a long-term project
The goal of Teaming in a company is not to raise a specific amount of money, the goal is to be as many Teamers as people who are in the company. That’s why Teaming is a long-term project because is very difficult to attract and to involve everyone with only one communication. Our yearly goal is to be more people in the Teaming Group than in the year before. If this year we are 20, the next year our goal is to be 40 and in 5 years our goal is to be 500 (80% of the company).
7. It’s something that belongs to all of us
We have to work to make everyone feels that Teaming is not a corporate initiative, that is everyone’s initiative. The ambassadors we have mentioned in the point 2 are a direct way to achieve it but there are other actions we can take: to make them choose the cause to help, to thank the Teamers every year for being there, ask them for ideas to make the Group grow…
8. Activities with the NGO
If it’s possible, you can organise an activity with the NGO you have helped to create an emotional bond. You can organise an event to give them the check of the donation and invite some Teamers or ask the NGO for news to share with them so they can see how they have helped. The Teamers of your company want the same as any other donors: to know the impact of their donation.
9. Optionally, to double the donation
Some companies double the donation that the employees have raised together. It helps with the motivation to join the Group