Tips for NGOs
If your Teaming Group is created by an NGO, that is, if it is an official Group, these recommendations may help you. These are ideas and tips for your campaign that we have seen work very well in other entities:
1. Integrate your Teaming Group in your entity
To do a good integration of Teaming in your organisation is one of the keys to success for your Teaming Group. Normally, the actions you take to integrate Teaming, are a one-time effort which gives you new Teamers constantly. Some of these actions are:
- Include Teaming on your website. On the entity’s website, you probably have a “ways to collaborate with us” section. Include Teaming as one option to help you. Why is it important to do this?
- On the one hand, you are saying that this Teaming Group is official.
- On the other hand, only by having it there will you find that you will have new Teamers eventually.
- Finally, each donor will help you in a different way according to many factors and it’s good that you give them options in this section.
In your Teaming Group page, you have designs for your Grup (widgets), although you can also create your own.
- Include your Teaming Group on your Facebook page. In Facebook, you can include custom tabs. You can create a tab for each option to collaborate with you or just one with all the options. This allows those who want to help you, find the formula that suits best them.
- Include it as one of your networks. We all have a list of icons of social networks on our website, in our newsletter, in our brochures, etc. Here you can include the Teaming icon. Why do we say so? For the same reason that we recommend you to include it on your website: you can receive new Teameres eventually.
- Your whole organization must know about the Teaming Group. The best way to integrate Teaming in your organization is that all the people who are part of it, be aware that you have a Teaming Group. This will attract ideas and opportunities of diffusion that you had not imagined: creative contents, synergies, volunteers, etc.
2. Periodic publication
Don’t limit your Teaming Group to the initial launch. Like any other fundraising line, it is important that you launch campaigns specifically for your Teaming Group periodically. However, between one big launch and another, post periodically a reminder explaining how they can collaborate with you in facebook publications, in secondary news of your newsletter, in a tweet, and so on. It will be one more ingredient for the continuous growth of your Teaming Group.
3. Make it easy for your potential Teamers (and any kind of donor)
When we make a publication, it is very important that we stop to think: what will people think when they read what we have published? In what situation will they read my message? How much effort and time will they have to make to help me? You have to make it as simple as possible. Keeping all this in mind, I recommend you:
- Include the link or the QR. Following the line of making it simple, always include the link to your Teaming Group. Typical cases: sometimes we put the link in an image but we don’t put the link in the text, or we mention that we have a Teaming Group but we don’t put the link or we print a brochure but we don’t put a QR (and they have to type the URL digit by digit).
- Explain how to collaborate with you in your Facebook publications. When we publish on facebook and tell some of our stories, we can include at the end of the publication a list of options to help you. After someone has just read one of your stories, has read how you help what you do, they are emotionally ready to collaborate with you. Sometimes we feel that we ask too much for funds. But, seriously, if you’ve worked on a publication with all the details, images and communications and you end up with a little information about how to help you, it can be very elegant and can help you to have new Teamers and other donations constantly. Here’s an example:
- Include the ways to collaborate with you at the bottom of your newsletters. Following the same line than the point before, when we send newsletters and take the time to explain what we do and how we are progressing, it is the ideal moment to put at the end all the options they have to collaborate with you. Don’t forget to include a direct link for each form of collaboration you indicate.
- Landing page or no landing page? Normally, we advise you to link directly to the Teaming Group and not to put any intermediate page. But, sometimes, it depends on the target and the situation. If you decide to create a landing page, we recommend you to create a big call-to-action after the first paragraph of the explanation: a button or a link with a bigger font-size and blue colour.
- Link or button? Following the previous point, a button is more visible in a diagonal reading than a link. Now, if we can’t put a button, let’s try to give it a larger font size and link them in blue (the standard colour for links) or your corporate colour so that it is easily localizable.
4. Your volunteers, your great allies
Usually, we have several lines of fundraising and sometimes it is difficult to have enough resources to spread all of them, even if we do very good planning. Volunteers can not only be your first Teamers, but they can also be great ambassadors for initiatives like Teaming. Teaming is responsible to charge the Euro and to the mechanical process, so the volunteers only have to help you with the campaign and you only have to worry that they do not leave your line of the brand, but not the management of funds that can raise in other types of initiatives such as charity events or raffles.
5. Your Teamers, a great treasure
One of the things that interest most to your Teamers, like any donor, is knowing how their donation helps your organization. If you explain the progress, specify your actions, share anecdotes with them and celebrate your successes with them, your Teamers will connect emotionally with you. If this happens, they will be your best ambassadors and they will be the ones who will help you by spreading the word about your Group if you ask them (and sometimes without asking them). In the end, every organization has a limited community (although we work to expand it) so the best way to grow is to ask others to help us in spreading the Group, involving their circles.
6. Teaming for companies
Companies can create a Teaming Group to help a social cause. If you have visited a company and they are not open to donating, you can offer them to make a Teaming in your favour. Colleagues would donate 1€/month through the company’s Teaming Group and the project would be yours. You can see an example of a company group here: https://www.teaming.net/creditoycaucion